Thursday, 26 April 2012

"Dump the Big Six" Medley

A few months ago I was hired by advertising agency Man+Hatchet to do some animations for the facebook page of Ecotricity, an energy company committed to sustainable sourcing.
The concept was: handling the break-up between clients and the 6 bigger energy providers in the UK as a romantic relationship break-up.
I've put together a few pics and a short "medley" video as a sort of behind-the-scenes showing the development and progress of the layout and scripts.

Here's a few snapshots of different layouts we tried (artwork and character designs are from swedish designer and director Fredrick Aven).
First option

Client wants baloons

My proposal

Final layout

And here's an edit mixing together all the different characters and animation production steps:

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